Blar i forfatter "Tuu, Huy Ho"
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Certainty, risk and knowledge in the satisfaction-purchase intention relationship in a new product experiement.
Tuu, Huy Ho; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2012)The purpose of this paper is to examine the roles of perceived certainty, manipulated risk and knowledge in the satisfaction-purchase intention relationship in the context of a new product evaluation. This study uses a 2×2 factorial design with 120 participants and a combination of methods to test hypotheses. The respondents of low-risk as well as high-knowledge groups report a higher purchase ... -
The moderator effects of perceived risk, objective knowledge and certainty in the satisfaction–loyalty relationship
Tuu, Huy Ho; Olsen, Svein Ottar; Linh, Pham Thi Thuy (Journal article; Tidsskriftartikkel; Peer reviewed, 2011) -
Moderators in the relationship between satisfaction and loyalty of Vietnamese fish products consumers
Tuu, Huy Ho (Doctoral thesis; Doktorgradsavhandling, 2011-02-26)This study first discusses and tests the strength and possible different forms of the relationships between satisfaction and loyalty. Secondly, it focuses on if, and how, satisfaction strength properties (e.g. involvement, ambivalence, knowledge, and certainty) moderate the satisfaction–loyalty relationship. It also extends to discuss and test the role of perceived risk in the satisfaction–loyalty ...